
Citi AAdvantage

Citi Private Pass

LensCrafters

Drugfree.org

Nescafé Memento

Citi Olympics

Street Soccer USA

Fiber One

UBS

TGIFriday’s

BMW

Boostup.org

Citi

Crest + Oral B

Vicks NyQuil

Scope

Scope

Pepto

Hilton HHonors

Crest 3D White

Citi Pond

Citi 200

Charmin Sit or Squat

Bounty
Citi Tuesdays

Citi Project Talk

Bounty Olympics

Drugfree.org

Nescafé Dolce Gusto

Citi Olympics

Vicks Pneumonia Project

Trojan

Wendy’s

BMW

Aflac

Dawn

Crest + Oral B

Crest + Oral B

Vicks NyQuil

Scope

Pepto

KitchenAid

Hilton HHonors

Crest 3D White

Citi 200

Charmin Sit or Squat

Charmin Sit or Squat

Bounty

www.stopalcoholabuse.gov

LG Jellybean Project

Drugfree.org

Nescafé Memento

Vicks DayQuil

Cascade

Continental

Swiffer

Wendy’s

BMW

Aflac

Citi

Crest + Oral B

Vicks NyQuil

Scope

Scope

Pepto

KitchenAid

Hilton HHonors

Citi Pond

Citi 200

Charmin Sit or Squat

Bounty

Bounty
The one constant in this world is change.
You can either adapt to change, ignore it or lead it.
We believe in helping our clients lead the change.
Change that helps them redefine the landscape and
leap ahead of the competition.
Change that helps them become part of the
public consciousness and create a movement of
passionate advocates.
Advocates who are inspired by a brand's courage
to instill change, challenge the status quo, and
reward its followers with utility and superior
product prowess.
We call this creating Brandvocacy.
Publicis Kaplan Thaler was founded with the
express purpose of leading change for our clients
that results in real Brandvocacy. Through Brandvocacy
consumers create powerful rituals, define themselves
and feel like co-owners of the brand. Advocacy of this
type defines the way we think about brands, ideas
and relationships, and it’s alive in our work.
Chairman
Chief Executive Officer
Chief Creative Officer / President
Chief Strategy Officer
Chief Communications Officer
Chief Marketing Officer
Chief Talent Officer
Chief Production Officer
Chief Financial Officer
1675 Broadway
New York New York 10019
New BusinessMatthew Anderson
p 212.474.5229
matthew.anderson@kaplanthaler.com
Tricia Kenney
p 212.474.6605
tricia.kenney@kaplanthaler.com
Allison Manipella
allison.manipella@kaplanthaler.com
Publicis Worldwide
Brands
BoostUp.org, stopalcoholabuse.gov
Brands
Aflac
Brands
Anti-Defamation League
Brands
AXA
Brands
Ampyra
Brands
Belfor
Brands
Blackboard
Brands
Britvic
Brands
Eliquis
Brands
Cartier
Brands
Champion
Brands
Citi Global, Retail Banking, CitiGold Card, Citi Institutional Client Group, Citi Cards.com, Fxpro, ThankYou Rewards, Women & Co.
Brands
Daisy Sour Cream
Brands
Wall Street Journal
Brands
Edmunds.com
Brands
Hilton HHonors,
Hilton B2B (BOS Group)
Brands
Tri Honda Dealer Advertising Association
Brands
Garnier, Lancome, L'Oreal, Blotherm, SoftSheen-Carson, Matrix
Brands
LensCrafters
Brands
Janus Capital Group
Brands
Miralax, Dr. Scholl's, Gardasil, Pneumovax, Suvorexant, Zostavax
Brands
Mustela
Brands
Napa Auto Parts
Brands
Hot Pockets, Lean Pockets, Buitoni, Nescafe, Dolce Gusto, Coffee-mate
Brands
NYCHA Advertising Initiative
Brands
Celebrex, Lyrica
Brands
Bounty, Charmin, Puffs, Crest, Glide, Oral-B, Scope, Vicks Nyquil, Vicks DayQuil, Vicks ZQuil, PlusC, Custom 44, VapoRub, Fibersure, Metamucil, Pepto, Prilosec OTC, Dawn, Cascade, Swiffer
Brands
Presidio
Brands
Qualicaps
Brands
Rosetta Stone
Brands
Fluzone, Sklice
Brands
Intuniv
Brands
Acme, Albertson's, Cub Foods, Farm Fresh, Hornbachers, Jewel-Osco, Lucky, Save-a-Lot, Shop'n Save, Shoppers
Brands
Global Financial Services, Wealth Management, Investment Banking
Brands
Wendy's
Brands
Zurich Financial